BCI International Marketing Accounts Manager Alyson Segawa spoke at technical education seminars on behalf of the Cranberry Marketing Committee (CMC) in New Delhi and Bangalore, India. Alyson provided an overview of the U.S. cranberry industry's generic marketing promotions globally along with related marketing case studies showcasing the potential of U.S. cranberry products.
Additionally, Alyson presented technical information on the health benefits related to cranberry consumption to 200 key influencers from local trade sectors and press.
Additional coverage of this recent event can be viewed at Yahoo news.
Shown here from left to right: Keith Sunderlal (India representative, US Cranberries), Alyson Segawa (Manager, International Marketing Accounts, Bryant Christie Inc.), Mansi Ahuja (India representative, US Cranberries), Karen Cahill (Communications & Marketing Specialist, Cranberry Marketing Committee), and Sabyasachi Gorai (celebrated Indian chef).